About MyCoupons.com
MyCoupons® is the Internets oldest and largest coupon, coupon code, and shopping forum related web site.
MyCoupons.com has been helping people save money and merchants promote their businesses since 1995. We were originally known as CouponsDirect, check out our old site. At that time we had one employee (our founder).
Our initial vision was to help bridge the gap between brick and mortar retailers and the then very new world wide web by helping these retailers list their coupons, online, on a local level. As we grew, we began to index more and more coupons. Our original vision evolved to include creating the largest available index of coupons. In support of this new vision, we changed our site name to CouponDirectory in 1997, check out the site at that time. We grew to 5 employees.
As MyCoupons® continued to evolve, we were able to grow a very large online coupon community. At the time, it was the largest and only one of its kind in the world. In 1999, we purchased the domain name MyCoupons.com to support our expanded vision of combining a comprehensive coupon directory with a thriving community. We raised $500,000 from Internet.com Venture Fund and we grew to 40 employees.
In 2000, we sold MyCoupons to Valassis subsidiary Save.com. At the time, it was the largest online coupon related business sale with an estimated value at $23m. Unfortunately, the market crashed a few months later and the deal unraveled. Following Save.com's subsequent decline into bankruptcy, we were able to re-acquire MyCoupons. As the marketplace changed, and the dot com bubble burst, our parent company (Direct Response Technologies, Inc.) began to focus on technology related services including DirectTrack and KeywordMax. MyCoupons was transitioned into a self service model, with little executive attention. Our once thriving community started to slowly decline...
In first quarter of 2006, Direct Response Technologies, Inc was sold to Digital River (NASDAQ: DRIV), and MyCoupons was repurchased by our Founder from DRIV following the transaction. Since then, MyCoupons has undergone a radical transformation. MyCoupons was virtually dead, but our founder made significant investments to allow us to grow the team in support of a new vision. Since re-launching the site on March 17, 2007, the vision has continued to evolve and new features released, including the world's first COUParision shopping engine, and other features.
MyCoupons® - The worlds oldest online coupon site is quickly regaining the leadership position it once held by building upon a proud history of innovation.
Your friends at MyCoupons, LLC.
A member of the Wolfe.com, Inc. family of companies.
